
On Wednesday, October 1, 2025, the souvenir shop “TSUMUGI STORE” reopened on the first floor of Shirakaba-daira Station!
This souvenir shop will significantly expand its sales floor area from its previous configuration, which offered light meals and souvenirs, creating a relaxed atmosphere where customers can enjoy shopping at their leisure.

The store name is ‘TSUMUGI STORE’. We have infused it with the hope that it will become a vibrant shop that connects visitors to the Hida region with local specialties and the sentiments of producers, weaving them together.
Inside the store, we offer a wide range of products, including Hida’s famous specialties. We also provide engaging product descriptions that are fun to read, allowing you to experience the deep charm of this region through your shopping.
Additionally, we have newly established a dedicated section for outdoor brand “mont-bell,” offering a wide selection of high-performance gear ideal for activities around the Shinhotaka Ropeway.
We also offer gelato in a variety of flavors, including milk and matcha! Vibrant gelato colors brighten up our shop. Enjoy it while relaxing on the benches and tables around the shop, or in the View Lounge on the 2nd floor of Shirakaba-daira Station.
When you visit the Shinhotaka Ropeway, please be sure to stop by!